Kraft Heinz, Oprah partner on refrigerated foods line

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Kraft Heinz, Oprah partner on refrigerated foods line

By David Salazar - 08/09/2017

 


PITTSBURGH and CHICAGO — Kraft Heinz’s latest line of products has a big name behind it. The company has teamed up with Oprah Winfrey to introduce O, That’s Good!, a line of four soups and four sides, the first product launch from Winfrey and Kraft Heinz’s Mealtime Stories joint venture company. 


 


The two parties worked with a team of chefs to develop the new refrigerated brand using real ingredients and no artificial flavors or dyes. In several of the offerings, vegetables partially substitute for other ingredients — for example, cauliflower in place of some potato and butternut squash in place of some cheese. 


 


“I love healthy foods and eating from my garden,” Winfrey said. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”


 


The line of soups includes baked potato, creamy butternut squash, broccoli cheddar and creamy tomato basil soup, and the line of savory sides includes original mashed potatoes, garlic mashed potatoes, three cheese pasta and creamy parmesan pasta. 


 


“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” Kraft Heinz SVP marketing, innovation and research and development for the U.S. business Nina Barton said. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.”


 


Ten percent of Mealtime Stories’ profits will be equally split between the charities Rise Against Hunger and Feeding America. The soups retail for $4.99 and the sides retail for $4.49. They are currently available in select grocery stores’ refrigerated section, and the company has planned a nationwide rollout for October.