Kraft MilkBite milk and granola bars introduced at retail


GLENVIEW, Ill. — Kraft Foods is bringing a new snack to the refrigerated dairy aisle.

New Kraft MilkBite milk and granola bars combine milk with whole grain granola and other ingredients, such as fruit or roasted nuts, while providing the same calcium as an 8-oz. glass of milk, the company said. The bars are available in five flavors, including chocolate, strawberry, peanut butter, oatmeal raisin and mixed berry, for a suggested retail price of $3.49.

"With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way," Kraft MilkBite senior brand manager Michelle Lorge said. "By combining real milk and other wholesome ingredients, we designed MilkBite to help satisfy the demand for snack options that are better for you and also taste great."

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