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Kraft offers new menu options for South Beach Living

1/3/2008

NORTHFIELD, Ill. To help consumers eat healthier and manage their weight, South Beach Living foods from Kraft—formerly South Beach Diet foods—is introducing 13 new menu options that promote a healthy lifestyle starting this month.

Among the new good options is the South Beach Living Tide Me Over drink mix, which helps satisfy hunger between meals and is available in strawberry banana and tropical breeze flavors. The drink mixes are sugar-free and contain only 30 calories, we well as fiber and protein.

The South Beach Living Snack Packs, available in dark chocolate-covered soynuts and energy mix, are portion-controlled packs that contain three grams of protein and 160 calories per serving. The line’s frozen entrees will launch three new offerings that feature lean meats and vegetables for 340 calories or less. The new varieties include meatloaf with gravy, roasted turkey and chicken Santa Fe style rice and beans.

Also among the new South Beach Living line are two heart-healthy cereals, available in vanilla almond crunch and strawberry harvest crunch, that contain 31 grams of whole grain per serving, as well as at least nine essential vitamins and minerals. The line’s granola clusters, in mixed berry and cherry almond flavors, are high in fiber and include six grams of protein per serving.

The South Beach Living foods will continue to offer the same nutritious dishes based on the principles of the South Beach Diet. Ryan Clark, director of marketing for South Beach Living foods expects the name change, as well as the new product introductions, will “help people adopt life-long healthy eating habits and help the brand continue on its growth trajectory.”

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