KRAVE aims to spread the #jerkylove among millennials

SONOMA, Calif. -- As sales of jerky continue to explode, especially among millennials, a leading brand is launching a national bus tour to spread more #jerkylove.

Just in time for summer, KRAVE will be satisfying consumers' taste for adventure and breaking new ground with the inaugural KRAVE Better Tour. 

Over the next six months, the KRAVE Better Airstream will hit 36 different destinations with the largest meaty mobile tour ever spreading #jerkylove across the country, making stops at music and culinary festivals, fitness events and more. The tour will serve to fuel guests with its all natural, gourmet inspired beef, turkey and pork jerky and will introduce newly launched culinary curated creations from KRAVE. Fans can follow the KRAVE Better Tour and get more information on where they can get their next protein pick-me-up by using #kravebetter.

"With so many events happening this summer, we're excited to get the KRAVE Better Tour in motion and meat our fans across the nation," said KRAVE Director of Field Marketing, Lexie Brodhun. "We're on a mission to encourage consumers to 'Snack Better' and KRAVE's good source of protein and elevated snacking approach makes it the perfect go-to bite for people at concerts, football games and more. Our KRAVE Better Tour will fuel them with the best so they can make the most out of their summer."

Consumption of meat snacks — often dehydrated salted meats like jerky — have increased by 18% among adults over the last five years, according to research firm NPD. And millennials, in particular, are more likely than any other age group to munch on meat snacks throughout the day, the data show.

KRAVE products are sold at drug stores and retailers nationwide.