Kroger opens another ‘fresh fare’ store in Ohio

CINCINNATI Kroger has opened its third fresh fare market in its home state, the company announced Tuesday.

The format of the fresh fare markets is designed to be more like a country grocery store than a traditional supermarket, with wider aisles and more gourmet options, reports said. The fresh fare stores also stocks many more options for ready-to-eat home meals, an expanded selection of organic produce, hearth-style pizzas and a build-it-yourself burrito bar.

Kroger’s fresh fare markets also carry less general merchandise items, such as home and yard furniture.

Kroger said that outside of Ohio it currently operates about 80 fresh fare markets, mostly on the West Coast, which operate under the Ralph’s umbrella.