Lance readies parents for back-to-school season with new campaign

CHARLOTTE, N.C. — Sandwich cracker brand Lance is kicking off a back-to-school campaign with help from lifestyle expert Colleen Burns.

Lance's After-School Crunchtime Tips campaign, a new fully integrated marketing campaign that will run through October, will offer parents helpful tips to get their kids back into a routine for the back-to-school season. The campaign will run through ads on TLC, the Food Network, Café Mom and Yahoo!, as well as on Facebook and on Lance's Facebook page, where visitors also can enter for their chance to win 1-of-5 $500 Visa gift cards, or 1-of-25 homework caddies filled with back-to-school homework supplies and Lance sandwich crackers.

“I know in my home, it makes all the difference when we have a routine in place to make sure papers get signed, homework gets done, and lunches get packed for the next day,” Burns said. “And of course, with five hungry boys, I always have a good snack, like Lance sandwich crackers, ready for them when they walk in the door.”