Land O'Frost launches Breakfast Cuts

LANSING, Ill. Land O'Frost, the third largest producer of pre-packaged lunchmeats, has introduced Breakfast Cuts, a thicker cut Canadian bacon targeted directly to the breakfast occasion.

"As a lunchtime favorite for more than 50 years, it's a natural extension for Land O'Frost to take a seat at customers' breakfast table," said David Van Eekeren, president Land O'Frost. "Breakfast Cuts is our opportunity to reach loyal consumers of our regular Canadian Bacon, and new shoppers across product segments."

Breakfast Cuts Canadian Bacon is available in two flavors, natural hickory smoked and sweet country maple, and sold in supermarkets, mass merchandising and club store channels.