LaSecla named SVP sales at Ideavillage

WAYNE, N.J. Ideavillage Products, the company behind such "As Seen On TV" products as Smooth Away, Finishing Touch, HD Vision Ultra, Yoshi Blade and more, announced the appointment of Tim LaSecla as its SVP sales.

LaSecla, who joined the company in 2003, assumed the role after serving as national sales manager and VP national sales. Responsible for the company’s entire retail product line, LaSecla will be managing an internal sales staff as well as select brokers.

Ideavillage’s As Seen On TV products are available nationwide at various food, drug, and mass retail outlets.