Latest in fall flavors now hitting market

SAN FRANCISCO - Pumpkin spice and apple cinnamon reigned supreme in new consumable items from Archer Farms, Coffee-Mate and Kellogg's according to the September edition of Instantly Shelf Score. 

 

Also in this month's top 10, Gerber introduces lil' Pastas with Hidden Veggies. 

 

Instantly Shelf Score is a monthly ranking of the newest CPG products by consumer purchase intent. Each product is evaluated using Instantly Concept Test, a rapid product concept testing tool that collects consumer feedback on key success indicators such as purchase intent, differentiation, need and value.