Latest Trop50 line combines fruit juice, tea


CHICAGO — Tropicana is expanding its Trop50 brand with a new line that combines fruit juice with tea.

Trop50 Juice with Tea are made with fruit juices and white and green teas to deliver a great-tasting and nutritious juice beverage. The line includes Trop50 Peach with White Tea, Trop50 Raspberry with Green Tea and Trop50 Pear Lychee with White Tea. Each 8-oz. glass touts 35 to 45 calories and provide a full day's supply of vitamin C and good source of vitamin E. In addition to the new line, Trop50 also is expanding to include the new Trop50 Red Orange beverage.

"Trop50 is one of the most successful new product launches in the last five years. It's clear that we're easing the tension for consumers who love fruit juice but also are sugar and calorie conscious," Trop50 director of marketing Kate Keller said. "These leading-edge flavors give people even more ways to enjoy refreshing fruit juice goodness throughout the day."

In line with the Trop50 with Tea launch, the brand will extend the "Girlfriends" advertising campaign starring Jane Krakowski with new TV spots. The ads, created by Contagious Content, were directed by "Made of Honor" director Paul Weiland.

Available nationwide in May, the suggested retail price for 59-oz. bottles is $3.96. Peach with White Tea and Raspberry with Green Tea also are available in 12-oz. bottles for $1.69.

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