Lay's brings back 3 fan-friendly flavors

PLANO, Texas -- Lay's is opening its flavor vault and bringing out three of its best-selling -- but retired -- flavors for fans to revisit and fall in love with all over again.

The flavors -- Lay's Smoked Gouda & Chive, Lay's Chicken & Waffles and Lay's Wavy Truffle Fries -- are returning as a part of the brand's latest program, Lay's "All-Stars." They are back by popular demand for a limited time only.

"Our fans have continuously shown us their incredible love for flavor, including the unique and sometimes unconventional flavors," said Jeannie Cho, vice president of marketing, Frito-Lay North America, "Our fans have inspired us with everything from traditional spices and herbs, popular cuisines, trending flavors and more over the years. We are excited to open the flavor vault to bring back our Lay's Flavor All-Stars for everyone to share and enjoy while they last."

As part of the promotion, Lay's is offering fans the opportunity to win cash and prizes every hour on LaysFlavorAllStars.com, including the chance to win Lay's chips for a year. Beginning in October, consumers can purchase the specially marked Lay's products at retailers nationwide and enter their on-pack code by texting "Flavor" to 24477 (CHIPS). With every purchase, consumers can earn more opportunities to win, and follow along using #LaysFlavorAllStars. Fans can even rate which of the returning flavors are their favorite on the site.