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Lay’s embodies the flavors of America in chips

Fans of Lay’s chips will now have an even larger variety to choose from when walking down the grocery aisle.

The brand, which is part of PepsiCo’s Frito-Lay division, will be releasing eight new flavors inspired by regions of the United States at the end of July.

“Lay's knows how significant local cuisine is to Americans,” Sarah Guzman, senior director of marketing at Lay's, said. “From Fried Pickles with Ranch in the Midwest, to Deep Dish Pizza in the Heartland or Cajun Spice in the Central Gulf, we wanted to honor the beloved flavors that remind our fans of home by making 'Tastes of America' our biggest flavor launch yet. We couldn't think of a better time of year to bring these flavors to our fans because between barbeques, food festivals and outdoor fun, summertime truly is the most flavorful time of year.”

To celebrate the flavors the make up the country’s history and DNA, the Plano, Texas.-based company will embark on a Tastes of America tour. Lay’s will pop up at hometown food festivals across the country alongside Internet personality, comedian and author Hannah Hart.

“I have had the privilege of being able to travel coast-to-coast in search of the best local dishes, and that experience has proven to me how important local flavor is to Americans,” Hannah Hart said. “That's why I'm excited to partner with Lay's to celebrate the tastes that make each region of the country so unique. I've seen firsthand how proud people can be of their hometown ingredients that have been used for generations – and I'm looking forward to hit the road with Lay's to connect with locals firsthand and celebrate their flavors!”

The eight new flavors include:

  • Cajun Spice from the Central Gulf, and is prominently featured in such dishes as Jambalaya and Blackened Cajun Chicken. The chip includes a mix of garlic, paprika, onion and oregano. Its flavor celebration will take place at the Louisiana Shrimp and Petroleum Festival in Morgan City, La., from August 31-Sept. 2;

  • Chile con Queso from the Texoma, Mountain and SoCal region. This flavor is inspired by the Tex-Mex taste of cheddar queso with spice. It’s flavor celebration will take place at the Houston Food Fest on Aug. 18;

  • Chesapeake Bay Crab Spice, which is from the Mid-Atlantic, and contains a taste of the Bay with custom-blended spices. It’s celebration will take place at the Chesapeake Crab and Beer Festival at National Harbor, Md., on Aug. 18;

  • Deep Dish Pizza from the Heartland and Mid-America. It contains flavors of the iconic stuffed deep-dish pizza from Giordano’s, with a flavor celebration to take place at the Navy Pier in Chicago on Aug. 11;

  • Fried Pickles with Ranch, which is from the Midwest, and will be celebrated at the Missouri State Fair in Sedalia, Mo., from August 16 – 18. Hannah Hart will make an appearance on Aug. 16;

  • New England Lobster Roll, which is from the Northeast, and contains the flavor of a lobster served on a grilled roll. Its celebration will take place at the Maine Lobster Festival in Rockland, Maine, from August 1 – 5, with an appearance from Hannah Hart happening on Aug. 2;

  • Pimento Cheese, which is from the Southeast, and contains flavors of sharp cheddar with a hint of cayenne pepper. It’s celebration will take place at the Shrimp and Grits Festival at Jeckyll Island, Ga., from Sept. 14 – 16; and

  • Thai Sweet Chili, which is from the Pacific Northwest, and was inspired by sweet chili sauce with a hint of heat. Its celebration will take place at the Bite of Seattle from July 20 – 22, with an appearance from Hannah Hart happening July 20.

In addition to the eight new flavors, Lay’s also will be bringing back such several flavors from previous programs as the Wavy West Coat Truffle Fries in the West, Ketchup in the Northeast and Wavy Fried Green Tomato in the Southeast.

A variety pack with the full collection of flavors will be available on the company’s website beginning July 30.
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