Lay's gives consumers a passport to global flavors

PLANO, Texas, July 18, 2016 /PRNewswire/ -- America's leading snack chip brand is expanding its portfolio to include flavors that reflect consumers' increasingly global palates.

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, is bringing some of the top flavors from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - to chip form.

"This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world.  While most of us can't just hop on a plane, all of us can travel through our taste buds," said Jeannie Cho, vice president of Frito-Lay marketing. "The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes."

According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. The Lay's brand is offering consumers the opportunity to see the places that inspired the flavors themselves. 

The new flavors include:

• Brazilian Picanha – the potato chip captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor with a mix of chimichurri sauce

• Chinese Szechuan Chicken – The regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of "málà"

• Greek Tzatziki – Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic

• Indian Tikka Masala – Packed with flavorful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine

Consumers can find all four international flavors at retailers nationwide beginning July 25.