Lay's introduces BLT potato chip flavor


PLANO, Texas — A new potato chip flavor celebrating a popular sandwich has hit store shelves.

Lay's said its Classic BLT-flavored potato chips deliver the taste of a bacon, lettuce and tomato sandwich. The launch is in line with National BLT Sandwich Month.

"At Frito-Lay, our flavor experts find inspiration in all corners of the culinary universe. Our new Classic BLT-flavored Lay's potato chips prove that inspiration is sometimes closer than you think," Frito-Lay North America VP marketing Ram Krishnan said. "Pairing a delicious sandwich with our tasty Lay's potato chips is an American tradition that helped inspire us to create this new flavor — a simple indulgence that makes more sense together than apart — just like the BLT."

The new Lay's Classic BLT-flavored potato chips will be available nationwide this month in three sizes: a 1.9-oz. bag for a suggested retail price of $1.09; a 2.9-oz. bag for a suggested retail price of $1.49 and a 10-oz. bag for a suggested retail price of $4.29.

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