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Libby's lets families have dinner ready in less than 1 minute


MARION, N.Y. -- Libby's is introducing innovative microwaveable pouches that allow time-crunched families to bring hot vegetables to the table in less than 60 seconds.

Libby's new Vegetable Pouches will sit alongside their canned counterparts on the shelf, but cook in less than 60 seconds in their own pouch – no pots or heating containers needed. The result: hot, nutritious vegetables in a flash and more time to enjoy food and family.

"Although most parents know vegetables are healthy, they are served at only 23 percent of dinners. Libby's understands that parents need options for bringing vegetables to the table that they can feel good about and that help preserve important family time," said Bruce Wolcott, VP of marketing for Seneca Foods. "New Libby's Vegetable Pouches bring farm-fresh goodness to busy families, providing a wholesome addition that cooks quickly and is easy to enjoy together." 

Libby's designed these state-of-the-art, lightweight pouches containing Libby's Vegetables to make preparing and serving hot vegetables more convenient than ever.

Libby's Vegetable Pouches:

  • Come in five family favorites – Sweet Peas, Cut Green Beans, Sliced Carrots, Whole Kernel Sweet Corn and Mixed Vegetables – and are all grown and packed in the United States

  • Stand up straight, are flexible, easy to open and fit nicely into kitchen cabinets, taking up less space  

  • Are shelf-stable – no need for refrigeration

  • Can be served hot or cold, by themselves or as the star ingredient in side dishes, appetizers and other recipes

The new Libby's pouches are launching at retailers across the country now.

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