Lifeway Foods boosts retail distribution

MORTON GROVE, Ill. — Lifeway Foods is expanding the distribution of its kefir line in Target stores, as well as adding new Lifeway products to Target's dairy cases.

The company said the available of Lifeway Kefir items in Target will increase from 170 to 453 locations, with the addition of three flavors of 8-oz. Lifeway Kefir four-packs to Target's offerings. Specifically, the distribution expansion covers multiple flavors and sizes of Lifeway Kefir and Lifeway ProBugs, children's line of organic Kefir with a no-spill pouch and kid-friendly flavors.

"The broader availability of Lifeway Kefir at this major retailer speaks to its growing popularity among consumers and the recognition of the need to offer healthy alternatives to the high-fat, high-calorie foods that fill grocery shelves today," Lifeway president and CEO Julie Smolyansky said. "This is a strong indication that distribution of our kefir products will continue to expand to new and existing customers, and contribute to significant increases in our long-term sales growth."