Lipton partners with Lady Antebellum for latest campaign

PURCHASE, N.Y. — Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.

The "Drink Positive" campaign, which features Grammy Award-winning trio Lady Antebellum, includes national TV, print, radio, digital, exclusive online content, retail integration and a consumer promotion. In line with the campaign, Lipton is giving away a number of Lipton Tea and Honey samples one the product's website.

Lipton Tea & Honey will be available mid-March in six flavors and will be packaged in 16.9-oz. to-go packets and one quart pitcher packets.