LIVE FROM MARKETPLACE: Fuze adds pomegranate acai berry

6/30/2009

ATLANTA While the Coca-Cola Company launched its entire Fuze line of enhanced juices and teas some years ago, at this show they’ve introduced the latest flavor extension in Fuze empower pomegranate acai berry. The pink-friendly product is high in anti-oxidants and represents a new cause marketing initiative on the part of Coca-Cola. In addition to a $650,000 donation made to Susan G. Komen For The Cure, the empower flavor was created to promote efforts in finding a cure for breast cancer.

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