LIVE FROM MARKETPLACE: Snickers extends line with fudge

6/30/2009

CHICAGO According to Mars, Snickers is already the leading chocolate bar among consumers. So why mess with a good thing? Because that good thing just got better with the addition of Snickers Fudge. Consumers consider fudge to be the ultimate confection, according to Mars research, and in market research, target consumers expressed a high intent to purchase.

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