Mac & cheese gets a makeover in the refrigerated case

BENICIA, Calif. -- Traditional boxed macaroni and cheese now has some real competition, this time from a fresh product in the refrigerated case.

Three Bridges says its new Creamy Cheddar Macaroni & Cheese Kit is made with clean and simple ingredients, including fresh-shredded cheddar cheese.

"In our generation of fresher, cleaner eating, we questioned why it's still appropriate to make cheese sauce from a processed cheese powder, even if it's for something as iconic American as mac and cheese," said Ryan Tu, president and CEO of Three Bridges. "We deeply connected with First Lady Michelle Obama when she stated that 'cheese dust is not food.' Real food should be made from real ingredients. We have to do better for the health of our families by having better convenient options than traditional processed food."

Unlike conventional boxed mac and cheese, which is made from powdered cheese flavoring or artificial processed cheese sauces, Three Bridges Creamy Cheddar Macaroni & Cheese Kit has lower sodium levels per serving and contains zero preservatives, artificial flavors or colors. 

While other store-bought mac and cheese can take up to 15 minutes to cook, Three Bridges Creamy Cheddar Macaroni & Cheese Kit takes just three minutes. No microwave or boiling water required; simply add milk to the provided ingredients over stovetop for a quick meal. 

The new Creamy Cheddar Macaroni & Cheese Meal Kit (SRP $5.49) joins Three Bridges' existing line of refrigerated pastas and sauces, and will soon be available at major retailers nationwide, including Super Target stores.