Made in Nature unleashing new organic snack line

BOULDER, Colo. -- A leader in healthy, organic snacking is launching a lineup of Organic Supersnacks in new bold packaging.

The Made in Nature brand is launching a new line of Figgy Pops, Toasted Coconut Chips, Dried Fruit Fusions, Fruit and Nut Fusions and Kale Chips.

"We are a snacking nation. Over half of all U.S. consumers snack more than three times a day to stay nourished. Our mission is to satisfy that hunger with delicious, ready-to-eat snacks made from real fruit and real vegetables, without compromising flavor or fun," said Doug Brent, CEO of Made in Nature. "We're taking on chips and bars and all those other so called "better for you" snacks that are merely masquerading as nourishment. Our Supersnacks don't just fill you up, they fuel you up."

As part of the new additions to the healthy snack category, Made in Nature is also launching an entirely new package design.

"The new packaging was a great opportunity to reintroduce Made In Nature to the world in a bold, new way," said Andy Nathan, CMO of Victors & Spoils, who led the design process. "Inspired by their 'Nature Unleashed' brand positioning, the packaging design is strong and vibrant, highlighting the beauty of their unadulterated product. And because they're so grounded and authentic, we were able to  juxtapose that with a very cheeky tone in a category that sometimes takes itself a little too seriously."

The new snacks include:

• 
  Organic FiggyPops ($10.99 for 16 oz., $4.99 for 4.2 oz.)


• 
  Organic Toasted Coconut Chips ($3.99 for 3 oz.) 


• 
  Organic Fruit Fusions ( $5.99 for 5-pack and $1.49 for 1 oz. packets) and Fruit and Nut Fusions ($6.99 for 5-oz. bag)


• 
  Organic Kale Chips ($5.99 for 2.2 oz.)

Made in Nature products are sold at retailers nationwide.