Magnum launches ice cream in chocolate-encased tubs

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Magnum launches ice cream in chocolate-encased tubs

By Gisselle Gaitan - 01/17/2018
Magnum Ice Cream is taking a step away from its iconic chocolate bars, and launching a new line of frozen treats that will be available in a tub. The new Magnum Tubs reimagines the Englewood Cliffs, N.J.-based company’s product and relaunches it in a scoopable format.

Each is encased in a shell of chocolate, which users can break by squeezing the sides of each Magnum Tub to experience a mixture of chocolate and ice cream with every spoonful, the company said. The product will be released in four flavors:

  • Magnum Milk Chocolate Vanilla: Features vanilla ice cream and Belgian chocolate surrounded by a cracking Magnum chocolate shell and topped with the unique Magnum chocolate stamp;

  • Magnum Dark Chocolate Raspberry: Contains raspberry ice cream and dark chocolate also surrounded by a cracking Magnum dark chocolate shell made with65% cacao, topped with the Magnum chocolate stamp;

  • Magnum Milk Chocolate Hazelnut: Has hazelnut ice cream with caramelized hazelnuts and thick Belgian chocolate, surrounded by a cracking Magnum chocolate shell, and topped with caramelized hazelnuts; and

  • Magnum White Chocolate Vanilla: Features vanilla ice cream and thick white chocolate, surrounded by a cracking white chocolate shell topped with the Magnum chocolate stamp.


"Magnum Tubs offer a new, multisensory way to enjoy Magnum Ice Cream that is unlike anything available in the category today," Bruno Francisco, marketing director of ice cream at Unilever, said. "It is truly a revolutionary ice cream experience that our fans are going to love."

Magnum Tubs are now available for purchase at select retailers nationwide, and beginning in February, the product will be distributed to grocery stores for the suggested retail price of $5.49.