Malt-O-Meal enters Canada market

MINNEAPOLIS — Malt-O-Meal has made its foray into Canada with the launch of a new cereal.

Sally's line of cereals, which is available in nine flavors — including Whole Wheat Bundles, Raisins & Bran, Marshmallow Moment, Honey Graham Bliss, Blue Pom Bundles, Honey Puffed Delight, Sweet Wheat Bundles, Honey Oat Medley and Cinnamon Bliss — for a suggested retail price of $2.98 Canadian, contains no artificial flavors, saturated fat or hydrogenated oils, and no high fructose corn syrup. Additionally, all Sally's varieties also are free of cholesterol and trans fat, Malt-O-Meal said.

"It's been our company's long-standing mission to help families eat well and save money," said Linda Fisher, Malt-O-Meal's corporate communications manager. "And we are excited to help Canadian families do just that with the launch of Sally's."