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Marley Coffee to launch RealCup line in late 2012


LOS ANGELES — Marley Coffee is gearing up to make its first foray into the single-cup coffee category.

The company debuted Marley Coffee RealCup prototypes last week at the National Automatic Merchandising Association OneShow in Las Vegas. Marley Coffee said its RealCup product, which will be available at the end of the year, will be compatible with most models of the leading single-cup brewing system in North America and will available in four varieties: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium), Lively Up 5 Bean espresso (medium dark) and Talkin' Blues 100% Jamaica Blue Mountain coffee (medium). Pricing and packaging have not been finalized.

"The introduction of Marley Coffee RealCup will extend our penetration in the growing single-serve coffee market and we believe open a door to tremendous opportunity for both retail and office coffee service sales," Marley Coffee CEO Brent Toevs said. "We've received a universally positive response from retailers and OCS distributors about Marley Coffee RealCup and are eager to bring them to market to provide coffee lovers with an exceptional new choice for their single-serve machines."

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