Mars celebrates Easter with pastel-colored M&M'S, virtual egg hunt

HACKETTSTOWN, N.J. With Easter just around the corner, Mars Snackfood is hosting a virtual Easter hunt promotion, and sharing new recipes and decorating tips for its limited-edition seasonal pastel M&M’S from culinary, lifestyle and party planning expert Ingrid Hoffmann.

Mars developed a virtual Easter egg hunt on its new site, www.HuntforYellow.com, where spokescandy “Yellow” falls asleep in the Easter Bunny’s basket while setting up an egg hunt and is placed among the hidden eggs in the park. Consumers can visit the site for a chance to find him, and win cash and prizes.

In celebration of the limited-edition pastel M&M’S, Hoffmann has cooked up fun Easter crafts and recipes. Hoffmann’s suggestions and ideas are sure to jazz up Easter baskets, dinner table decorations and Easter treats, making Easter gatherings even more festive for the whole family. More information for crafts and recipes for the Easter holiday can be found at www.mms.com.

“Pastel M&M’S are perfect for infusing great taste and color into Easter entertaining,” Hoffmann said. “It’s a treat for me to be able to get creative and think about all the ways M&M’S can be used in recipes that are perfect for making with friends and family around the holiday.”

Now through April, retail stores nationwide will display the limited-edition, seasonal varieties of M&M’S for a suggested retail price of $2.99.