Mars Chocolate unveils 'Why 3' campaign

HACKETTSTOWN, N.J. — Mars Chocolate debuted a new ad campaign focusing on its 3 Musketeers brand, which marks the brand’s first new campaign in more than a decade, according to the company. The ads attempt to show why “3” is the ideal number of musketeers for any situation. 

 

“We’re so excited to unveil our new ‘Why 3’ campaign because it features the beloved characters associated with our brand, but in a funny and unexpected way,” said Allison Miazga-Bedrick, director of  3 Musketeers brand. “Our fans already love 3 Musketeers for the combination of chocolate and fluffy nougat and bringing back our iconic characters will not only delight our current brand fans, but also attract new, younger fans from the millennial demographic.”

 

The entire series of videos can be viewed on the brand’s YouTube channel.