Mars introduces new packaging, addresses peanut recall

MOUNT OLIVE, N.J. Mars Snackfood has introduced new packaging for two of its most popular brands, the company announced last week.

Skittles and Snickers Dark have received the packaging makeover, which include exciting new graphics as well as Guideline Daily Amount (GDA) nutrition labeling. which is consumer-friendly, clear and easy to understand nutrition information to help consumers make informed choices at the point of purchase. GDAs feature the calorie totals in large type on the front of the products and highlight more detailed information in an easier-to-read box on the back of the product, including calories, fat, sugar and sodium.

The Skittles packaging, the company said, is not only more effective, but also decreases the impact on the environment. The improved theater box design reduces paper waste by more than 150 tons and saves over 3,000 trees per year.

In related news, Mars Snackfood also issued a statement in reaction to the FDA’s expanded recall of peanut butter products, stating that the majority of our products are manufactured using our own peanut butter made from our own roasted peanuts.

“At Mars, Food safety is of paramount importance to Mars, and we are committed to the highest standards of quality and safety,” the statement said. “At Mars, we maintain a strict quality control program to ensure that our products leave our factories exceeding our high standards. Consumers can continue to have confidence in the quality of all Mars Snackfood products.”