Mars lands chocolate sponsorship for Emmy Awards

HACKETTSTOWN, N.J. Mars Snackfood US announced that it will return for its fifth consecutive year as the official chocolate sponsor of the 61st Primetime Emmy Awards Governors Ball, with its Dove and Fling chocolate brands.

The brands will serve as the exclusive chocolate sponsors and provide product for all Primetime Emmy events, including the Governors Ball, Creative Arts Awards and Performers Nominee Reception.

"We are thrilled to be continuing our partnership with the Television Academy and are especially excited to be introducing Hollywood and the Primetime Emmys to our newest product, Fling Chocolate," said Thomas Pinnau, VP indulgence, Mars Snackfood US. "We know the guests, from celebrities to Hollywood VIPs, will enjoy indulging in our real chocolate treats at Primetime Emmy events and beyond."

The chocolate brands will be featured at the Governors Ball on the dessert menu and as party favors.

Fling, the first new product from Mars in the last 20 years, is a truffle atop a subtle crisp layer of meringue in shimmering chocolate.