Mars rolls out new 3 Musketeers Truffle Crisp

HACKETTSTOWN, N.J. Mars has launched its newest chocolate bar, featuring whipped truffle and elegant airy crisp that is "rich enough to share, but you really won't want to."

The new 3 Musketeers Truffle Crisp bar  is making its debut this week at select supermarkets, convenience stores, and various mass retailers nationwide. The launch will be supported by a national marketing campaign with the tagline "rich enough to share, but you really won't want to." The campaign will include print and TV advertising, public relations, sampling and digital activation.

"We are excited to introduce 3 Musketeers Truffle Crisp to the snack food category," said Carole Walker, VP integrated marketing communications for Mars Chocolate North America. "The new addition to the 3 Musketeers family provides the signature light texture components of the 3 Musketeers bar now with an added airy crispy twist."

The suggested retail price of a single serve pack (2 bars) is 79 cents.