MCLEAN, Va. Mars has launched an online sweepstakes at HalloweenMillion.com that features a grand-prize of $1 million and an instant-win game with 20,000 other prizes.
Visitors to the site can enter UPC codes from select Mars candies such as M&Ms, Skittles, Snickers and Starburst for a chance to win.
After entering the UPC code, the site automatically directs the visitor to a special room in the Million Dollar Mansion. For example, M&Ms consumers get routed to the M&M's Ballroom and Milky Way fans go to the Milky Way Observatory where a button is revealed that can deliver instant prize winnings. Instant prizes include coupons and $1,000 Visa debit cards featuring the M&M’s logo. All participants are automatically entered into the drawing for $1 million.
A TV ad campaign featuring the Headless Horseman and the Red and Yellow M&M’s ill be on the air through Friday to support the promotion.