Mars supports Susan G. Komen for the Cure

HACKETTSTOWN, N.J. Mars Snackfood announced that Kyle Busch, driver of the No. 18 M&M'S Toyota in the NASCAR Sprint Cup Series, plans to go pink this weekend during the NASCAR Banking 500 only from Bank of America race in Charlotte, N.C. to support Susan G. Komen for the Cure.

Busch plans to don a special pink firesuit, as well as climb behind the wheel of an all pink M&M'S car during the Saturday night race to help raise awareness for breast cancer.

In addition to the special NASCAR firesuit and car, Mars is offering consumers several delicious ways to support the cause via multiple product offerings including pink M&M'S, MY M&M'S "Promise Blend," Dove Promises of Hope and My Dove Personal Promises of Hope. Through the limited-edition chocolate candies, Mars will donate a minimum of $850,000 to aid Susan G. Komen for the Cure in their quest to save lives and end breast cancer.

"We are proud to support Susan G. Komen for the Cure, and honored to have the opportunity to serve on their Million Dollar Council," said Michele Kessler, VP Mars. "Breast cancer continues to touch all of our lives, which is why we feel it's critical for us to do our part by going pink across our M&M'S and Dove chocolate brand portfolios this month."