Mars survey finds ice cream is Americans’ favorite summer food

HACKETTSTOWN, N.J. — In honor of National Ice Cream Month, Mars Ice Cream has released survey that revealed that 65% of Americans say ice cream is one of their favorite foods to eat during the summer. 

Conducted among more than 2,000 adults in June, the survey said that more than any other age group, millennials call ice cream their favorite summer food. The summer standby wins over burgers (63%), hot dogs (52%) and ribs (45%).

“Summer is synonymous with ice cream,” Flip Block, Mars Chocolate North America’s marketing director, said.

48% of millennials choose to eat their ice cream in bed while watching TV, while 18% of Americans choose to eat it on the go.

Mars’ portfolio  of ice cream treats includes Dovebar, Twix, Milky Way and Snickers ice cream bars, M&M'S ice cream cookie sandwiches and Starburst sorbet bars.