Mars unveils Dove with peanut butter

7/6/2009

HACKETTSTOWN, N.J. Mars Snackfood announced the launch of its Dove Silky Smooth milk chocolate with peanut butter.

The new Dove addition is made with 100% real, authentic milk chocolate and peanut butter and will be available at retail stores nationwide in both Promises laydown bags and single bars.

"Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavor combinations in addition to the solid milk chocolate that they know and love," said Thomas Pinnau, VP of indulgence, Mars Snackfood. "We believe that combining the richness and smoothness of peanut butter and milk chocolate will not only help meet our customers' increasing desire for new tastes, but will also entice consumers who have not yet had a chance to try our products. We are convinced that anybody who tries our new Dove Peanut Butter Promises and Singles will agree that this is our most indulgent chocolate experience to date and become a loyal follower of the Dove Chocolate brand!"

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