Mars unwraps new flavors for Snickers, Twix and Dove brands

HACKETTSTOWN, N.J. -- Mars Chocolate North America is launching new flavor extensions to some of consumers' favorite chocolate brands.

"Consumers are always excited to try new flavors combined with their favorite chocolate brands," explains Timothy LeBel, VP of sales, Mars Chocolate North America. "Through extensive consumer research, we've created line extensions that will resonate with shoppers. For example, confections containing hazelnuts have increased 14 percent in sales, so consumers will want to try our limited edition SNICKERS Hazelnut. We also believe our new TWIX White Chocolate Cookie Bars will be a hit, since the white chocolate segment is growing."

The new candy items from Mars include:

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  SNICKERS Hazelnut (December 2016, $.99 - $1.09 for 1.76-ounce Single, $1.69-$1.79 for 3.23-ounce 2 to Go)


• 
  TWIX White Chocolate Cookie Bars (October 2016, $0.99-$1.09 for a single package of two bars)


• 
  DOVE Peanut Butter & Dark Chocolate PROMISES (April 2017, $4.09 - $4.79 for a 7.94-ounce laydown bag)


• 
  DOVE Sorbet Bars (Spring 2016, $4.95 for a 6-bar box)


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  The Halloween 2016 Line Up include new SNICKERS Crisper FUN SIZE, DOVE Milk Chocolate TREAT SIZE and Crunchy & Crispy Lovers Mix Variety Stand-up Pouch 


• 
  New Items for Christmas 2016 include SNICKERS Brand & MILKY WAY Brand Bites Mixed Ornament Pouches, TWIX Brand Minis Cane for the Holidays and DOVE Brand PROMISES Silky Smooth Milk Chocolate Large Gift Box


• 
  Valentine's Day 2017 new offerings include M&M'S Milk Chocolate Cupid's Messages, TWIX FUN SIZE Valentine's Exchange Bag, and a DOVE Milk Chocolate Creamy Caramel Premium Heart Tin

Retailers can contact their Mars Chocolate representative for details on product innovations, consumer promotions and shopper insights and visit marspresskit.com.