McNeil Nutritionals rolls out new sweetener

FORT WASHINGTON, Pa. McNeil Nutritionals is adding a new low-calorie way to sweeten foods and beverages with 100%-natural ingredients.

SUN CRYSTALS All-Natural Sweetener blends naturally sweet stevia and pure cane sugar.

The company said it is responding to consumers' demand for a 100% natural sweetener that is low in calories. The sweetener contains five calories per packet, and just one packet has the same sweetness as two teaspoons of sugar. Additionally, SUN CRYSTALS All-Natural Sweetener is suitable for the whole family, including people with diabetes.

With the launch of the product, McNeil Nutritionals is actively contributing to environmental sustainability efforts by using 100% recycled paper fiber, with a minimum of 35% post-consumer content, in the manufacture of brand packaging. Furthermore, the company is donating 1% of its annual sales to a U.S.-based environmental organization.

SUN CRYSTALS All-Natural Sweetener will begin its roll out at Walmart supercenters and neighborhood markets across the country this month, and will be available nationwide at additional retailers soon thereafter. Consumers will also have the opportunity to purchase the product online at www.suncrystals.com this spring.

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