Meijer rolls out new branded natural foods line

GRAND RAPIDS, Mich. Two years after introducing its successful organic line of products, Midwest grocer Meijer is set to unveil another health-focused brand that does not contain any artificial ingredients or additives.

Meijer Naturals, which will begin appearing on store shelves April 19, was created to provide a healthy and tasty alternative for customers who seek wholesome foods that are minimally processed and contain nothing artificial.

“Meijer Naturals is a natural fit for us, and a great fit for those who lead a smart and active lifestyle where healthy living and eating are paramount,” said Ralph Fischer, group VP foods at Meijer. “This is an exciting brand that we feel today’s shopper will embrace given that it’s delicious, wholesome and a great value.”

With 75 different items comprising its product lineup, Meijer Naturals is a sister brand to Meijer Organics.  Positioned as a natural alternative to processed mainstream products, the new brand will include everything from snacks and sauces to desserts and beverages.

This health-oriented brand contains no genetically modified organisms, no high fructose corn syrup or artificial sweeteners, no added hydrogenated oils or trans fats, no artificial food colorings or flavorings, and no artificial preservatives.

A sampling of some of the products that fall under the Meijer Naturals brand include Chocolate Chip Pancake Mix, White Cheddar Popcorn, Roasted & Salted Almonds, Ketchup, Apple Sauce, Pomegranate Juice, Triple Chocolate Chip & Key Lime White Chocolate Chip Cookies, Multi- Grain Crackers, Tomato Sauce and Corn & Bean Mild Salsa.

“We‘re committed to helping our customers and their families eat healthier, and Meijer Naturals is certainly a smart choice,” said Shari Steinbach, Healthy Living manager at Meijer. “Coupled with our Meijer Organics line, this new product furthers our reputation as the pre-eminent health and wellness brand among grocers.”

Meijer is a Grand Rapids, Mich.-based retailer that operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky.

http://www.centerstoregrowth.com