MillerCoors' 64-calorie beer gets name change

3/13/2012

CHICAGO — MillerCoors has rebranded its low-calorie beer.


MGD64 now will be called Miller64, but will continue to tout 64 calories and 2.4 g of carbohydrates per 12 oz. The change, which will roll out nationwide this spring, is being supported by a marketing campaign that will include new television, radio, digital and out-of-home advertising.


"Whether it's the man who gets a little exercise playing recreational softball or the woman who takes the stairs instead of the elevator, we are confident consumers will appreciate that Miller64 won't undo all their efforts to maintain a balanced lifestyle," said Rita Patel, Miller64 marketing manager. "Miller64 is the perfect light-beer choice for today's consumers who are always on-the-go but strive to balance their responsibilities and social life."

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