MillerCoors adds a cold-activated label to both sides of cans

CHICAGO MillerCoors, the company who brought you beer “as cold as the Rockies,” is reinforcing its Coors Light slogan with new can labels that feature two cold-activated panels. Like the one-panel labels that were released last year, these feature Rocky Mountains that turn blue when cold enough to drink.

SABMiller and Coors Brewing merged over the summer, and managers of the combined corporation announced in Chicago last week that they anticipate these new cans will boost the beer’s reputation for being “The World’s Most Refreshing Beer.” The labels will be placed on all Coors Light cans, including their 10-ounce, 12-ounce, 16-ounce and 24-ounce, and will be hitting stores in April. MillerCoors will also be releasing Miller Lite aluminum bottles in 9-packs, which were designed to keep beer chilled for a longer period of time, throughout 20 test markets until the end of the year. 

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