MillerCoors debuts a hard iced tea

8/10/2016

CHICAGO – MillerCoors has launched a new beverage called Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets. 


More than 85% of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet than regular iced tea with 5% alcohol by volume.


“We’re excited to bring people a hard iced tea with just the right amount of sweetness,” said Melissa Wagamon, Easy Tea marketing manager. “The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends.”


Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, is available now in Delaware, Kentucky, Maine, Massachusetts, New Jersey, upstate New York, New York City. Ohio and Wisconsin.


 


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