MillerCoors introduces aguas frescas with a kick

CHICAGO – MillerCoors has created a beverage inspired by traditional Mexican aguas frescas, but with a kick.

Zumbida carries a fruit flavor that is characteristic of aguas frescas that can be enjoyed by both fans of the beloved beverage and drinkers who want to explore other flavors and styles.

Zumbida Mango – the first flavor released – pairs a subtle  sweetness and fruit flavor with a hint of carbonation and a touch of alcohol. Zumbida’s crisp, clean finish and 4.2  percent alcohol by volume (ABV) make it the perfect  drink to bring to any gathering spent with family and friends.

“We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you’re  familiar with aguas frescas,” said Tristan Meline,  senior marketing manager for Zumbida. “MillerCoors is always exploring different cultures, occasions, flavors and lifestyles to deliver new products that meet  people’s changing  tastes and behaviors. With  Zumbida, we found our inspiration in a great Mexican tradition and added a touch of alcohol you don’t normally have in aguas frescas.”

Zumbida Mango is available in six-pack 12-ounce bottles at select retail locations in California and Texas, as well as in Las Vegas, Albuquerque, and  Denver.