Minute Maid launches new juice

HOUSTON Minute Maid is giving consumers an energy lift with new Minute Maid Enhanced strawberry kiwi flavored juice drink. The drink combines an extract from yerba mate, a plant native to South America that contains natural caffeine, with real fruit juice to provide a delicious and natural energy boost.

“Minute Maid is constantly looking for new ways to meet the needs of health-conscious consumers,” said Mike Saint John, president Minute Maid business unit. “Minute Maid strawberry kiwi with yerba mate is a delicious juice drink providing a natural energy lift with the trusted great taste for which Minute Maid is known.”

Available in supermarkets and other retailers nationwide, Minute Maid strawberry kiwi flavored-juice drink is the brand’s first with the great-tasting strawberry and kiwi flavor combination.

Accompanying the launch of Minute Maid strawberry kiwi flavored-juice drink is a reformulation of one of the popular flavors from the Minute Maid Enhanced juice and juice drink line, Minute Maid pomegranate-flavored tea — now with only 40 calories per serving.

“Ingredients that provide a natural energy boost are among the most sought by time-strapped Americans. The unique combination of ingredients in Minute Maid Enhanced strawberry kiwi provides extra energy in a delicious way,” said Robyn Flipse, MS, RD. “And Minute Maid enhanced pomegranate flavored tea delivers great taste with fewer calories, an important option for many people today.”

The Minute Maid Enhanced juice and juice drink line delivers flavorful juice beverages with unique fortification for health-conscious consumers. In addition to the new Minute Maid strawberry kiwi flavor, the Minute Maid Enhanced juice and juice drink line includes Minute Maid pomegranate blueberry flavored 100% juice blend of five juices with Omega-3/DHA and four other nutrients to help nourish the brain and body.

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