Minute Maid thinks small with expanded line

HOUSTON The Minute Maid Enhanced juice and juice drink line will expand in 2010 by going smaller.

Minute Maid Enhanced is introducing three of its most popular varieties -- Minute Maid pomegranate blueberry, Minute Maid pomegranate lemonade and Minute Maid strawberry kiwi flavored juice drinks in new 12-fl. oz., shrink-wrapped, single-serve bottles. The new single-serve bottles will hit store shelves in January, the company said.

"By launching our most popular varieties of the Minute Maid Enhanced juice and juice drink line in a chilled single-serve, we will continue to meet the needs of health-conscious consumers with a new, convenient package," said Mike Saint John, president Minute Maid business unit. "The new single-serve also allows consumers who are on the go to enjoy the delicious taste of Minute Maid anytime and anywhere."

The flavors, Minute Maid said, enhance the brain and body, and even can provide an energy boost, containing such vitamins as vitamin C and E and Yerba Mate extract.