Actor JK Simmons poses alongside his M&M's mosaic
HACKETTSTOWN, N.J. — M&M's Chocolate Candies will make a special appearance during the 2015 Academy Awards, which will be broadcast on ABC on Sunday, Feb. 22.
The brand will bring to television viewers across the nation a spoof of action movie trailers. The 30-second ad will feature all six M&M's Brand "spokescandies," putting a unique twist on classic action-movie scenes.
A similar version of this creative appeared in cinemas throughout 2014. That version served as a PSA of sorts, asking the audience to silence their mobile devices during the movie. Both the television commercial and the cinema PSA were created by BBDO New York.