M&M’S goes for extra chocolate in new cookie sandwiches

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M&M’S goes for extra chocolate in new cookie sandwiches

By Gisselle Gaitan - 04/03/2018
Mars Wrigley Confectionery is catering to chocolate lovers everywhere by introducing the latest addition to the M&M’s ice cream family.

The new M&M'S chocolate cookie sandwich features reduced fat chocolate ice cream surrounded by two home-style chocolate cookies with miniature versions of the bite-sized candy inside.

“Following the success or our original M&M’S cookie sandwich, we are excited to provide chocolate lovers everywhere with a new treat made just for them,” Emily Strobel, marketing director of Mars Ice Cream, said. “This addition to our M&M’S Ice Cream lineup is not only perfect for ice cream fans but as a brand, we are thrilled to build on the success of the original M&M’S Cookie Sandwiches.

The Hackettstown, N.J.-based company's new chocolate cookie sandwiches are now available at convenience, drug, mass and grocery stores nationwide, with the suggested retail price starting at $4.99 per one six-pack box and $1.99 for a 4-oz. bar.

Further product information can be found on Mars Wrigley Confectionery’s website and on the brand's website and social media channels.