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M&M’s packs on the scares with Halloween campaign

Fans of M&M’s can get in the Halloween spirit with the brand’s newest campaign for the holiday — it’s first in 11 years.

In a new 15 second spot titled “Ghosted”, which was created by BBDO New York, Red and Yellow depart the aftermath of a Halloween party seemingly unscathed. Red shares how pleased he is to have made it through another holiday without being eaten and Yellow agrees but looks slightly ghostlier than his friend. At the end of the spot, consumers see that Yellow did not survive and floats away with a bite taken out of his back, the company said.

“M&M'S are synonymous with Halloween and for years we've heard from our fans how much they enjoy our Halloween commercials. This year, we wanted to create a new spot to continue that excitement around the holiday and surprise our fans in a colorful new way that brings humor to one of the scariest nights of the year by sharing a comedic, M&M'S take on the classic ghost story,” Allison Miazga-Bedrick, senior brand director of the M&M'S Brand, said. “We hope our fans enjoy this new commercial as much as they enjoy M&M'S on Halloween.”

In addition to a new commercial, the Hackettstown, N.J.-based company created new Halloween-themed print ads that will run throughout the spooky season.
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