M&M’s intros chocolate bars, hazelnut spread candy

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M&M’s intros chocolate bars, hazelnut spread candy

09/25/2018
Fans of M&M’s should prepare themselves to enjoy their favorite candy in a whole new way.

The Hackettstown, N.J.-based company announced that two new launches — chocolate bars and hazelnut spread chocolate candies — would be joining the brand’s permanent lineup.

The first new addition, the M&M’s chocolate bars, which will hit shelves in December 2018, consisting of milk chocolate with whole M&M’s minis visible throughout a large and shareable format. The candy will come in five varieties — a 3.9-oz. peanut, 4.0-oz. milk chocolate, 3.8-oz. crispy, 3.9-oz. almond and 3.8-oz. crispy mint.

Second to join the lineup is the hazelnut spread chocolate candies, which contain a hazelnut spread center that’s covered in milk chocolate. Consumers will be able to find the treat on shelves beginning April 2019 in teal packaging that comes in 1.35-oz. singles, 2.53-oz. shareables, and 8.3-oz. sharing stand up pouches.

“The industry is changing and consumer tastes are evolving. We're continuing to recognize and anticipate demand. We're excited to debut M&M'S chocolate bars and know that our M&M'S fans and chocolate bar lovers alike will appreciate the delicious taste that comes from our rich and creamy chocolate,” Allison Miazga-Bedrick, senior brand director of the M&M'S Brand, said. “We're equally passionate for the launch of M&M'S hazelnut spread chocolate candies next year. We're thrilled to deliver this new flavor with color and fun, in a way that only M&M'S can.”