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Moe’s Southwest Grill intros nationwide salsa line

Moe’s Southwest Grill is diving into a whole new game.

The Atlanta-based company announced that it will launch three new salsa products at grocery stores nationwide.

“At Moe's Southwest Grill, our culinary team takes our salsas very seriously — in our restaurants we offer several different seasonal flavors, some made with the world's hottest peppers like Carolina Reaper and Ghost Pepper,” Bruce Schroder, president of Moe's Southwest Grill, said. “Naturally, the next step was to bring our delicious salsas to grocery stores so our fans can enjoy Moe's salsas anywhere, at any time.”

Inspired by southwestern flavors and salsa, each of the three new products is made with seasonal peppers, all-natural tomatoes, cilantro, onions, garlic and lime juice.

The brand’s new launches include:

  • Moe’s Mild Salsa, which contains smoky ancho and dark chili flavors;

  • Moe’s Medium Salsa, which is made with cayenne pepper; and

  • Moe’s Hot Salsa, which has habanero flavor.

“Since the brand was launched in 2000, Moe's Southwest Grill has created a loyal fan base that love our brand personality and products,” Dave Mikita, senior vice president and president of global channels, said. “Moe's continues to be focused on launching additional products inspired by the southwest in the grocery channel for our fans to enjoy at home.”

Each of the salsas are available for purchase at such retailers as Publix, Price Chopper, ShopRite, Tops, Buehler’s, Dave’s Market and Heinen’s. All three products are certified gluten-free and carry a suggested retail price of $3.99.
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