MOM Brands adds new ready-to-eat cereals

MINNEAPOLIS — MOM Brands today announced new additions to its brand portfolio with Spooners ready-to-eat cereals. The cereals come packaged in stand-up gusseted bags, which sit on the shelf like a box, yet contain 75% less consumer packaging waste than comparably sized bag-in-box, ready-to-eat cereals.

Each bag of Spooners contains biscuits with flavored morsels baked into the middle. The biscuits are based on the MOM Brands 12-layer biscuit recipe, and are made with whole grain wheat. Most varieties also contain triticale­, a cross between rye and wheat with higher levels of essential amino acids. The new cereal is free of artificial colors and flavors, with no hydrogenated oils or high fructose corn syrup. All varieties carry the Whole Grain Stamp from the Whole Grains Council and have at least 5 g of fiber per serving.

Spooners cereals are available in mixed berry multigrain, cinnamon multigrain, frosted multigrain and chocolate with chocolate chips.

"We're committed to providing families with nutritious breakfast options, and we think this new line of cereal hits the sweet spot for people looking for a healthy option, with a touch of sweetness baked in," said Linda Fisher, director of corporate communications for MOM Brands. "The new Spooners cereals give families a better breakfast at a better price, and that's something we strive to do with all of our family favorite varieties."

Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.