Mondelez International inks U.S. Open sponsorship

EAST HANOVER, N.J. — Mondelez International announced Tuesday that it had announced a sponsorship through which Oreo cookies and belVita breakfast biscuits would be Official Promotional Partners of the U.S. Open. The sponsorship, for Mondelez, is an opportunity to leverage their brands across several demographics at once. 

 

"We're so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively," said Stephen Chriss, senior director, North America consumer engagement and marketing services at Mondelez International.

 

The agreement grants promotional rights in advertising, stadiums, stores and digital media, and it will serve as an opportunity for Mondelez to market Oreo Things, a crisp version of the classic cookie. Mondelez is also planning on producing engaging experiences and relevant content during matches, with digital and social media a priority. 

 

“Our brands engage consumers where they are, and increasingly that means on digital and social media as well as through TV," Chriss said. "Our promotional partnership with a world class event like the US Open that drives massive conversation online will enable brands such as OREO and belVita to create captivating content that's relevant to consumers in the moment."