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Mondelez International makes Oreo chocolate bars a reality in U.S.

11/14/2016

EAST HANOVER, N.J. -- Mondelez International is joining together two popular candy brands into one candy bar.


Mondelez's new Milka OREO Chocolate Candy Bars combine two of the world's most iconic brands: OREO cookies and Milka European chocolate candy, the No. 1 chocolate candy in Europe. The new chocolate candy bar line comes in an assortment of different formats, all of which feature bits of OREO cookies and vanilla creme filling alongside Milka's European chocolate candy.


"We are always exploring ways to diversify the OREO product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka OREO Chocolate Candy Bars," said Samantha Greenwood, senior category director, Chocolate – North America. "Milka OREO Chocolate Candy Bars are a natural progression for OREO, especially with Mondelez International's global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands – both of which are known for their delicious taste – has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category."


The new Milka OREO Chocolate Candy Bar line features:




  • The Milka OREO Big Crunch Chocolate Candy Bar. It will be available in one 10.5 oz. sharing size tablet at a suggested retail price (SRP) of $4.99.


  • The Milka OREO Chocolate Candy Bar. It will be available in three sizes: 1.44 oz. at an SRP of $0.98, 2.88 oz.at an SRP of $1.69 and 3.52 oz. at an SRP of $1.79.


  • The Milka OREO Choco-Mix Snack Mix Bag. It is available in a 6.1 oz. bag at an SRP of $3.69.


The Milka OREO Big Crunch Chocolate Candy Bar is rolling out now in limited distribution at retailers including Walmart, Kroger, ShopRite and Albertsons. The entire line, including the Milka OREO Big Crunch Chocolate Candy Bar, the Milka OREO Chocolate Candy Bar and Milka OREO Choco-Mix Snack Mix Bag will roll out nationwide in January.


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